Lisa Shepherd

Hi, I'm Lisa Shepherd, president of The Mezzanine Group, a Business to Business strategy and marketing company in Toronto.

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I founded and lead The Mezzanine Group, a Business to Business strategy and marketing specialist that has been named one of Canada's fastest growing companies.For the last 12 years I've worked with executives in mid-sized B2B companies, large corporations and professional associations on effective marketing strategy and implementation. Based on that experience, Mezzanine offers two services - consulting and implementation. Consulting provides deep expertise in research and strategy; the Outsourced Marketing team provides marketing implementation services so companies can get effective marketing that grows revenues. I speak publicly on practical B2B strategy and marketing at industry associations, executive groups and leadership conferences; am Contributing Editor at PROFIT Magazine on B2B Marketing (www.profitguide.com/blog/lisashepherd), and author of The Practical Guide to B2B Marketing: Everything you need to make marketing actually work for your B2B company (Sept 2012).

President at The Mezzanine Group

January 2001 - Present | Toronto

The Mezzanine Group is a Business to Business marketing strategy and implementation company. We provide consulting and marketing management services for mid-sized B2B companies, corporations and professional associations. For twelve years we've helped some of the most exciting organizations in the world assess their opportunities, plan effectively, and achieve strong results. Mezzanine was named to the PROFIT 100 and PROFIT Hot 50 - twice each. More on us at www.themezzaninegroup.com.

Managing Director at Ivey Business Consulting Group

May 2001 - December 2001

Ivey Business Consulting Group (IBCG) was the consulting group based at the Richard Ivey School of Business at the University of Western Ontario. IBCG provided management consulting to marketing managers in large Canadian corporations and small businesses in south-western Ontario. IBCG evolved into Mezzanine Consulting as the business became a permanent professional services company with experienced consultants and advisors.

The University of Western Ontario - Richard Ivey School of Business

2001 – 2001

MBA

The University of Western Ontario

1993 – 1995

HBA

Concentration: Business

Business to business strategy and marketing, practical execution of strategy, entrepreneurship, Canadian industrial and technical companies, exporting, global growth, innovation.